Intervista di Paola Diana a The Telegraph

img695Tell us about your business
Nanny & Butler is a selective agency dedicated to finding families the highest quality childcare and household help. We specialise in placing English, Italian, Spanish, French, German, Russian and Chinese mother tongue nannies, butlers, maternity nurses, governesses, housekeepers, chefs, yacht crew or security staff – and offer other options tailored specifically to each family’s needs and concerns.

What motivated and inspired you to start your business?
As a mother I was looking for an English mother tongue nanny for my kids, so I could raise them bilingual.
In Italy there were no such agencies helping parents in this sensitive search, so I had to ask to a British company. I wasn’t happy with their approach, the consultants where cold and always in a rush, but I started studying the business model and I thought “why don’t I try to start such a business in my country?”.

What were the first few steps you took to get your business up and running?
First, by studying carefully my potential competitors and finding the benchmark. Then I had to create the website, choosing the logo, graphics, text and look I wanted to project to our clients and candidates. It was an amazing period; very exciting and creative.

How have you raised awareness?
Paola_Diana_Nanny-butlerAs a mother and a woman who was always needing good household staff, I was already aware of the high demand in this specific field.
All my friends were always desperate to find the right childcare, too. As soon as the website was up, we started receiving many requests and I started gain more and more awareness that my idea was the right one.

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